Why is my email marketing not working
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Why is my email marketing not working
Why is my email marketing not working
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Why is my email marketing not working
 

3 reasons why your email
marketing is not working.


Mail Share

no1. Your emails are not being read.
BIG FACT: Nothing happens until the email is opened. And with
spam filling 90% of your inbox, your subject line needs to stand
out with a what's-in-it-for-me? subject line.

no2. You're using a poor mailing list.
The better the match between your product/service and your target
list, the better the response. Mail to shorter and better lists.

no3. Your emails are too long.
Short emails get higher click-through rates. 3-5 short paragraphs,
35-55 characters per line. Say one thing only. Ask, what does my customer consider valuable? And write your email around that value.

The New eMail Marketing. Companies marketing themselves intelligently by email will have to take some giant strides forward.
Hope-for-the-best email blasts used as a quick-fix for diminishing
sales is replaced by fresh, more strategic approaches. Quality

 

Why is my email marketing not working

content [the brand as a thought leader] replaces sales hype to
meet the higher standards of engagement expected by the new
it's-all-about-me customer.

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing,
one of South Africa's leading email marketing companies. Make contact here

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Why is my email marketing not working
Why is my email marketing not working
Why is my email marketing not working
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
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