email marketing, Cape Town, South Africa
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email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
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email marketing, Cape Town, South Africa
  5 BIG email marketing alerts   Mail Share
 
 
no1. eMail marketing takes a giant step forward. Bulk emailing becomes a thing of the past, and the right message of engagement to a segmented market becomes the name of the game. Content and design quality at last take a step forward. Knowledge of eye-tracking studies ensures that the messaging is understood at a glance. And response mechanisms drive responses directly to the sender.

no2. Short emails get higher click-through rates.
3-5 short paragraphs, 35-55 characters per line. Profits are increased through selective interaction with identified individuals.

no3.
The subject line drives the campaign. Getting attention in an overcrowded inbox is the biggest challenge.
  5 BIG eMail Marketing Alerts
Nothing happens until the email is opened. Marketers start using proven and tested subject line templates.

no4.
The picture does the talking. The right imaging increases click-through rates by up
to 120%. *ref Digital Marketing Lab.

no5.
Quality content drives conversions. Marketers invest in professional tailored content to stand out in an every expanding inbox.

Colleen Backstrom is CEO of Kaleidoscope Advertising
and marketing, one of South Africa's leading email marketing companies.
Make contact here

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email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 

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