Website Design, Cape Town, South Africa
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Website Design, Cape Town, South Africa
Website Design, Cape Town, South Africa
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Website Design, Cape Town, South Africa
  Ashamed of your website?
5 points to consider before
you re-design your website


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1. Is your website really fast? According to a Nielsen (USA) report, it's the no 1 criteria for websites. People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous heavy pages that slow you down to a crawl.

2. Less is more. In our opinion, every page of a website should exist to create a sale. No more, no less. Period. Include only the content that encourages a visitor to buy.

3. Does the home page reflect "what's in it for me?" for your viewer. Ruthlessly discard the PR, the corporate ego. If your product provides a solution to a pain-point, Voila... there's your home page.

4. Whom are you trying to reach? Core target, lowest hanging fruit. And then, design your website to wear the style of your target market... colours, type, design and language style. NOT the style of your boardroom. It should feel like home for your viewer.

  Website Design, South Africa

5. Is your offering clear, clear, clear? About benefits and solutions, not features.

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing,
one of South Africa's leading email marketing companies.
Make contact here

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Website Design, Cape Town, South Africa
5 Points to Consider Before You Re-design Your Website
Website Design, Cape Town, South Africa
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