No-reply emails are just plain rude
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No-reply emails are just plain rude
Four Languages of Failure
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Four Languages of Failure
 

Four Languages of Failure

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An author on business writing (Tom Sant) describes four languages of failure which often get between us and our audience:

1. FLUFF “The language of grandiose claims, vague assertions                 and hype.”

2. GUFF “The language of the bureaucrat. Needlessly complex,               pompous and dense”

3. GEEK “Language which is too technical or obscure for the
              intended reader”

4. WEASEL “Language that sounds wishy-washy or even sneaky”

As an example, consider two copy writing approaches highlighted in Lucy Kellaway’s Golden Flannel Awards in the FT:

A>> 2014 winner for the award of “Chief obfuscation champion” (COC). Rob Stone, CEO of Cornerstone "As brands build out a world footprint, they look for the no-holds-barred global POV that’s always been part of our wheelhouse."

B>> 2014 winner of the “Flannel-free award”. Wan Long, founder of Shuanghui International and a global leader in the pork chop space: "What I do is kill pigs and sell meat.”

 

No-reply emails are just plain rude


Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing, one of South Africa's leading email marketing companies. Make contact here


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No-reply emails are just plain rude
No-reply emails are just plain rude
No-reply emails are just plain rude
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