eMail marketing, Cape Town, South Africa
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eMail marketing, Cape Town, South Africa
eMail marketing, Cape Town, South Africa
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eMail marketing, Cape Town, South Africa
 

eMail marketing 2017. 2 NEW TRENDS.

Mail Share

Trend no 1 BIG DATA
The big hype this year is how Big Data analytics can enable the marketer to create specific packages and campaigns for individual clients – in real time. Think Amazon. Think Cloud. Think marketing to your Customer-of-One.

Even if you're not quite ready to invest in Big Data software, you can still use the concept of deeper customer knowledge to improve your
marketing this year. Find out more here

Trend no 2 NURTURING eCAMPAIGNS
The Brand as Thought Leader.
In 2013 quality content [The Brand as Thought Leader] replaces sales hype to meet higher standards of engagement. The concept of a Nurturing eCampaign is to tap into the 3 following basic needs.

1. People prefer to do business with an industry expert.

2. The most read emails are those "that teach me how to do my job better". [ref Nielsen (USA) research study].

3. Executive time is at a premium, and many find it difficult to keep their knowledge up to date.

Marketers show themselves as being experts by sending their perfect clients short, to-the-point and minimum-read information sets related to the industry... and not specifically to the products which they sell.

 

eMail marketing, Cape Town, South Africa
It's simple really. But not easy. And we specifically don't mean
those long, long "newsletters" with a multiple choice list of links.
Find out more here

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing, one
of South Africa's leading email marketing companies. Make contact here


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eMail marketing, Cape Town, South Africa
eMail marketing 2013. 2 NEW TRENDS.
eMail marketing, Cape Town, South Africa
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