email marketing? Don't waste your money. Cape Town, South Africa
home  |  about  |  differentiation  |  our services  |  our work  |  clients  |  results  |  workshops  |  BLOG  |  contact
                                   
kaleidoscope advertising and digital marketing
email marketing? Don't waste your money. Cape Town, South Africa
email marketing? Don't waste your money. Cape Town, South Africa
back to blog list
email marketing? Don't waste your money. Cape Town, South Africa
 

eMail Marketing?
DON'T WASTE YOUR MONEY.


Mail Share

This is another one for the email marketer who wants to
try-it-once-and-see-if-it works. Don't waste your money.

Like traditional marketing, you need a budget for an ongoing campaign, not for a once-off ad. eMarketing should be consistent and relevant, a process, not an event. Its success relates to the old sales truism... people buy from people they know. And people buy when they're ready to buy. Not when you're ready to sell. Like the billboard on the motorway it's a focused what's-in-it-for-me message, often seen at speed. And like the billboard on the motorway it should be there every week. It establishes an ongoing relationship with your target group by creating a consistent, relevant awareness of your brand. It says, "when you are ready to buy.. here we are".

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing,
one of South Africa's leading email marketing companies. Make contact here


To subscribe to our Quick Marketing Tips & Updates, click here

 

email marketing? Don't waste your money. Cape Town, South Africa

 
email marketing results
digital marketing
digital marketing
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
how eye-tracking works Kaleidoscope services Kaleidoscope's work Results how eye-tracking works Kaleidoscope services Kaleidoscope's work Results Schedule a no-obligation online presentation back to blog list Schedule a no-obligation online presentation how eye-tracking works Kaleidoscope services