eMail Marketing is not a Quick Fix. Cape Town, South Africa
home  |  about  |  differentiation  |  our services  |  our work  |  clients  |  results  |  workshops  |  BLOG  |  contact
                                   
kaleidoscope advertising and digital marketing
eMail Marketing is not a Quick Fix. Cape Town, South Africa
eMail Marketing is not a Quick Fix. Cape Town, South Africa
back to blog list
eMail Marketing is not a Quick Fix. Cape Town, South Africa
 

eMail Marketing is
NOT A QUICK FIX.


Mail Share

We are often approached by the new email marketer who wants to
try-it-once-and-see-if-it works. On average a salesman has to connect
with a prospect 6-10 times to reach a sale. How can a once-off email
then do the job?

In "Long Tale" marketing (not a typo) the point is made that the long
tale is the never-ending-story you tell your prospects and your customers. The difficult part is getting a targeted database of people who would be interested in what you have to sell. The overlooked part
is where you waste all that effort and cost, because you forget to keep telling your story. Almost all the goodness of emarketing comes not from the big announcement, but from the long tale.

It's a process, not an event. And if you do it well, your viewers will
be happy to hear from you until they have made a buying decision,

 

eMail Marketing is not a Quick Fix. Cape Town, South Africa
sometimes 12 – 18 months down the line. If you get it wrong,
they will unsubscribe. It's that simple. It's not a quick fix. And there
are no shortcuts to the market.

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing,
one of South Africa's leading email marketing companies. Make contact here


To subscribe to our Quick Marketing Tips & Updates, click here

 
eMail Marketing is not a Quick Fix. Cape Town, South Africa
eMail Marketing is not a Quick Fix. Cape Town, South Africa
eMail Marketing is not a Quick Fix. Cape Town, South Africa
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
how eye-tracking works Kaleidoscope services Kaleidoscope's work Results how eye-tracking works Kaleidoscope services Kaleidoscope's work Results Schedule a no-obligation online presentation back to blog list Schedule a no-obligation online presentation how eye-tracking works Kaleidoscope services