eMail Marketing Workshop, South Africa
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eMail Marketing Workshop, South Africa
eMail Marketing Workshop, South Africa
eMail Marketing Workshop, South Africa
eMail Marketing Workshop, South Africa
  About the speaker << back | Schedule a no-obligation online presentation   
         
  Colleen BackstromColleen Backstrom is Director of Neuromarketing,
Kaleidoscope Advertising and Marketing, a full service advertising agency and one of the leading email marketing companies in South Africa. She is specifically focussed on the business and strategic thinking prior to the creative concept and essential in the production of communications "that work."

Of particular interest to Colleen is the substantial and growing body of research in the field of Neuromarketing, and the practical application of this knowledge to the design and production of client marketing campaigns in the business environment.  

Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President's Award from the Institute of Marketing for "Outstanding Contribution to Marketing in South Africa."
  Keynote speaking includes the annual SA Direct Marketing Association's conference and the Direct Mail Symposium, London, UK, "The Customer doesn't believe in Advertising anymore."

Papers: The CEO as Strategist, and Your Business Magazine. Papers, "The Status of Corporate eMail Marketing in South Africa", and "The CEO and Digital Marketing".

Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA. She was speaker on eMail Marketing at the CTICC Retail Indaba, and regularly presents public and customised workshops and presentations to CEO and boardroom groups.

Research: The 3 Big Issues Facing the South African eMail Marketer.
Research: NeuroMarketing for Digital. Global Trends and Best Practice
 
eMail Marketing Workshop, South Africa
eMail Marketing Workshop, South Africa
eMail Marketing Workshop, South Africa
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