Why is my email marketing not working
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Why is my email marketing not working
Why is my email marketing not working
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Why is my email marketing not working
  Cadbury adds joy
to the marketing mix.


Mail Share

It comes as no surprise that a Nielsen study analysing the effectiveness of 4000 commercials, revealed that ads served
with a slice of humour, create a better connection with customers.
Better (i) appeal, (ii) better recall, and (iii) better intention to buy.

After all, we all like to laugh. And we like to make our friends laugh. And so we send on the funny ads to friends… and the brand goes viral.


Also read NeuroMarketing for eMail Marketing research influences here

Colleen Backstrom is CEO of Kaleidoscope Advertising and marketing,
one of South Africa's leading email marketing companies. Make contact here

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Why is my email marketing not working
Why is my email marketing not working
Why is my email marketing not working
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
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