Why is my email marketing not working
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Why is my email marketing not working
Why is my email marketing not working
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Why is my email marketing not working
  Mail Share  
   
 
     
     
  “He who controls the database controls the market” is a fundamental principle of emarketing success. Every year we lose one-third of our lists; jobs change, people move on. A big shift in 2016 is the segmenting of lists – (better ability for content relevance), and a growing understanding among executives for a need for a separate strategy for list growing and maintaining – a job with a KPI measurement. Put that in place in your company and see the difference it makes to your sales.  
  Viewtrack reports now make it possible for email marketers to see (i) who is looking, and most importantly, (ii) who is looking multiple times at your emails. More than 6 views (track this on your viewtrack within 24 hours) indicates its time to close the sale with a people-connect. The viewtrack report feeds directly into your sales funnel, allowing you to be fabulously efficient in closing sales to clients who are already primed and knowledgeable about your product or service.
View example of a viewtrack report here
 
  A high bounce rate harms your email status and limits your ability to send.
Could be simply that the inbox is full (soft bounce) or an invalid email address
(sloppy list management) through to the more serious ISP blacklisting and
blocking (poor email practice). We don’t yet have all the answers but we are
looking at technical possibilities for solutions – we’ll keep you informed. In the
meantime - we won’t say this again – remove all invalid addresses, and keep
those databases clean!
 
     
 
 
  Facing any issues? Tell us! (i) Meaningful reporting; “report too complicated, can’t understand the metrics”    
  Keep me informed on other research. (ii) Team is inexperienced, “we’re understaffed, and top talent is expensive”, long time for design delivery    
  Send to colleague (iii) Lack of people and resources to properly analyse (and act on) the business case in the numbers. “I just do more mailings because it’s one of my KPI’s and we don’t stop to think to make it better”. Note: 10% in our survey had “no issues”.    
       
 
 


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Why is my email marketing not working
Why is my email marketing not working
Why is my email marketing not working
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
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