Recovery thinking: Sales in a 2021 Covid World

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After the first few overwhelming weeks of lockdown, corporates are showing the first signs, the first stirrings towards recovery thinking.

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Those companies who have managed the scramble to work offsite, have done the paring down of every single cost, have put in place deferred payments, adjusted to lockdown new-normal, those are the clients who are now ready. Ready to think. Ready to entertain new ideas and suppliers. Simply ready for some action. So, could that action be an engagement with your business, with your brand story?

For BDMs who are now starting to think What now, what next? here for you to download is an excellent presentation by the M&C Saatchi Group, South Africa; some really good insights and nuggets. I have found it really useful for my change thinking.

Colleen Backstrom

Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital.  She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.

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