DIFFERENTIATION > ROI CERTAINTY
NeuroMarketing gives us access to the technologies and techniques that drive online behaviour – how and why we make the decisions we do online, to find new clients. And because these methods – concept, copy and design – are scientific, we can now with confidence promise our clients ROI certainty. No more hit-and-miss guesswork.
DIFFERENTIATION > EYE TRACKING
We combine the principles of NeuroMarketing (how the brain makes decisions) with the science of eye-tracking (how the eye views an onscreen message); which allows us to track where the viewer’s eyes are going. We can, therefore, design our emails and webs in a way that triggers the neuro responses that find new clients and lead to conversions – a “yes” click to your sales offer.
The red areas indicate a high density of viewer focus.
DIFFERENTIATION > DATABASES
“He who controls the database controls the market”. A best-practice neuro campaign is worthless without the right database. Finding and managing lists is one of the top three issues facing email marketers today*. Our service includes a database service for list growing and maintenance.
See if we have a database for you here?
*Note Top 3 Issues: (i) Databases 48% (ii) proving ROI 26% and (iii) emails not getting through 26%.
"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker