Director of NeuroMarketing
Kaleidoscope International (Pty) Ltd is a full service NeuroMarketing agency and one of the leading email marketing companies in South Africa. Kaleidoscope specialises in finding new clients and driving sales for corporates using a very specific form of marketing – NeuroMarketing – taking a fresh new look at the drivers of email and web success: what makes them say yes?
Colleen is specifically focused on the business and strategic thinking prior to the creative concept and essential in the production of communications “that work.”
Colleen’s niche and study area is in the substantial and growing body of research in the field of NeuroMarketing, and the practical application of this knowledge to the design and production of email and web campaigns.
Her most important (and challenging) mission this year is the launch of the NeuroOnlineAcademy.com; an online learning portal on Applied NeuroMarketing; she has students interested in NeuroMarketing connecting with her from The Netherlands, Spain, Portugal, Turkey, Dubai, Qatar and Lebanon and Australia.
Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa.”
Her keynote speaking includes the annual SA Direct Marketing Association’s conference and the Direct Mail Symposium, London, UK; “The Customer doesn’t believe in advertising anymore.”
Papers: The CEO as Strategist, in Your Business Magazine. Including: The Status of Corporate eMail Marketing in South Africa, as well as The CEO and Digital Marketing.
Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA. She was speaker on eMail Marketing at the CTICC Retail Indaba, and a speaker at the first two NeuroMarketing conferences held in South Africa, and continues to be a guest lecturer at the USB MBA programme on her topic: NeuroMarketing – The New Art of Persuasion; an Executive Overview.
2017 – The 3 Big Issues Facing the South African eMail Marketer and NeuroMarketing for Digital. Global Trends and Best Practice.
2018 – The Power of the Product Persona: how do faces and eyes drive engagement in a web or email message?
2019 – The Neuro Triggers that Drive Conversions; what makes them say yes?
Is this for you?
It’s your job to identify strategic trends to drive new sales and profits. This fast-track executive overview is your short-cut to digital NeuroMarketing; your window into this game-changing new science. Masterclass MBA content with strong lessons from Harvard.
7-step Success Formula
Is this for you?
You’re in charge of digital; you want a proven step-by-step formula to drive new sales and ROI certainty. You need to cut through the hype straight to a practical mastery of this powerful new tool – you want tips, techniques and templates to drive your best sales year ever.
Is this for you?
Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”