NeuroMarketing Academy Courses

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NeuroMarketing Course

Colleen Backstrom

Director of NeuroMarketing

Kaleidoscope Advertising and NeuroMarketing, is a full service advertising agency and one of the leading email marketing companies in South Africa. Colleen is specifically focused on the business and strategic thinking prior to the creative concept and essential in the production of communications “that work.”

Of particular interest to Colleen is the substantial and growing body of research in the field of NeuroMarketing, and the practical application of this knowledge to the design and production of client marketing campaigns in the business environment.

Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa.”

Her keynote speaking includes the annual SA Direct Marketing Association’s conference and the Direct Mail Symposium, London, UK; “The Customer doesn’t believe in Advertising anymore.”

Papers:The CEO as Strategist, in Your Business Magazine. Including: The Status of Corporate eMail Marketing in South Africa, as well as The CEO and Digital Marketing.

Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA.  She was speaker on eMail Marketing at the CTICC Retail Indaba, and a speaker at the first two NeuroMarketing conferences held in South Africa, as well as guest lecturer at the USB MBA programme on her topic: NeuroMarketing – The New Art of Persuasion; an Executive Overview.

Research:
2017 –
 The 3 Big Issues Facing the South African eMail Marketer and NeuroMarketing for Digital. Global Trends and Best Practice.
2018 – The Neuro Triggers that Drive Converstions; what makes them say yes?

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Introductory video

NeuroMarketing is the study of choice and how our emotions drive those choices. So how does it differ from normal digital marketing and what are the true profits we can expect?

View free video  > 12 mins

Neuro: What BDMs MUST know

NeuroMarketing is on your radar, but you’ve no time for research. You want a short-cut to this powerful new knowledge; and a giant leap forward for your digital sales. Masterclass MBA content.

Details & content >

1. NeuroMarketing MBA Overview
60 mins > $429
or 3 x payments $165/m

eMail & Web ROI finally a certainty…

neuromarketing courseCut through the hype of NeuroMarketing and gain a practical understanding of this powerful new tool. Tips, techniques, templates to make it work for you to drive new sales and profits.

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2. NeuroMarketing Basic
60 mins > $339
or 3 x payments $129/m

Practical NeuroMarketing: Advanced

email marketingGetting to the “buy button” in the brain. Finally take the guesswork out of email marketing and web. An in-depth and fresh new look into the drivers of email and web success.

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3. NeuroMarketing Advanced
6 hours > $1329
or 3 x payments $509/m

"One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day."