Kaleidoscope Neuro School 2022

Get to know your presenter

NeuroMarketing Course

Global Speaker, India, Titan Masterminds

The Science Behind
The Buying Brain

Titan Masterminds is a collective of real-world business owners and personal Mastermind experts let by uber entrepreneur Neeraj Shah. Based in Mumbai, it is India’s most effective high-growth business hub and includes in its membership entrepreneurs from India, Dubai, Japan, the UK, and Australia.

Industry Expert Netherlands

Smart Tech Expert Team

Colleen is appointed to the Smart Tech Expert Team of SANEC (Southern African Netherlands Chamber of Commerce) in the Hague, Netherlands.

Global Speaker – WPO Virtual Conference

Getting Back to Cashflow
When Nobody’s Buying

NeuroMarketing & the “Buying” Brain.

Women Presidents’ Organization (WPO) is a global organisation for CEOs with chapters in USA, Canada, Mexico, Peru, UK, Sweden, Turkey, Malaysia, South Africa Australia and New Zealand.  Colleen’s workshop was sponsored and introduced by IBM.

Colleen Backstrom

Director of NeuroMarketing

Kaleidoscope International (Pty) Ltd is a full-service NeuroMarketing agency and one of the leading email marketing companies in South Africa. Kaleidoscope specialises in finding new clients and driving sales for corporates using a very specific form of marketing – NeuroMarketing – taking a fresh new look at the drivers of email and web success: what makes them say yes?

Colleen is specifically focused on the business and strategic thinking prior to the creative concept and essential in the production of communications “that work.”

Colleen’s niche and study area is in the substantial and growing body of research in the field of NeuroMarketing, and the practical application of this knowledge to the design and production of email and web campaigns.

Kaleidoscope’s online neuro school provides fast track courses in applied neuromarketing for email and web to a network of neuro students in the USA, UK, India, The Netherlands, Spain, Portugal, Peru, Turkey, Dubai, Qatar, Lebanon, Malaysia, South Africa, Australia, and New Zealand.

Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa.”

Her keynote speaking includes the annual SA Direct Marketing Association’s conference and the Direct Mail Symposium, London, UK; “The Customer doesn’t believe in advertising anymore.”

Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA. She was the speaker on eMail Marketing at the CTICC Retail Indaba, a speaker at the first two NeuroMarketing conferences held in South Africa, and a guest lecturer at the USB MBA program on her topic: NeuroMarketing – The New Art of Persuasion; an Executive Overview.

Research Studies

2017The 3 Big Issues Facing the South African eMail Marketer and NeuroMarketing for Digital. Global Trends and Best Practice.

2018The Power of the Product Persona: how do faces and eyes drive engagement in a web or email message?

2019The Neuro Triggers that Drive Conversions; what makes them say yes?

2020 – NeuroMarketing and the “Buying Brain”. Doing the Impossible: Selling in a Market When Nobody’s Buying.

2021 – NeuroPricing: Can the way you “style” your pricing affect sales?

2022 – The Secret Formula of Subject Lines. Using neuro thinking to get to the perfect subject line.

neuromarketing course
NeuroMarketing Lessons
Start free

neuromarketing courseNeuroMarketing is the study of choice and how our emotions drive those choices. So how does it differ from normal digital marketing and what are the true profits we can expect?

Masterclass 1: Lesson 1, 6 mins
The Science Behind the Buying Brain

Masterclass 2: Try the first 5 mins

Masterclass 3: Try the first 5 mins
The Secret Formula of Subject Lines


Specialised Masterclass
C-suite Overview

email marketing
Is this for you? It’s your job to identify strategic trends to drive new sales and profits.  This fast-track executive overview is your short-cut to digital NeuroMarketing; your window into this game-changing new science.  Masterclass MBA content with strong lessons from Harvard.neuromarketing course
Download [individual] 60 mins
Buy in Rands R5879 • Buy in Dollars $389
Live on Zoom [groups up to 12] Book here 

Masterclass 1
The Science Behind the Buying Brain
7-step Success Formula

neuromarketing course
Is this for you? You’re in charge of digital; you want a proven step-by-step formula to drive new sales and ROI certainty. You need to cut through the hype straight to a practical mastery of this powerful new tool – you want tips, techniques and template ideas to drive your best sales year ever.
neuromarketing course
Download [individual] 60 mins
Buy in Rands R3382 • Buy in Dollars $219
Live on Zoom [groups up to 12] Book here

Specialised Masterclass
Advanced Workshop

neuromarketing courseIs this for you? Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
neuromarketing course
Live on Zoom [groups up to 12] 6 hours
Book here

“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”