Get to know your speaker

NeuroMarketing Courses for eMail Marketing & Web Design

email marketing course
neuromarketing course

Colleen Backstrom

Director of NeuroMarketing

Kaleidoscope Advertising and NeuroMarketing, a full service advertising agency and one of the leading email marketing companies in South Africa. Colleen is specifically focused on the business and strategic thinking prior to the creative concept and essential in the production of communications “that work.”

Of particular interest to Colleen is the substantial and growing body of research in the field of NeuroMarketing, and the practical application of this knowledge to the design and production of client marketing campaigns in the business environment.

NeuroMarketing Workshop

Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa.”

Her keynote speaking includes the annual SA Direct Marketing Association’s conference and the Direct Mail Symposium, London, UK; “The Customer doesn’t believe in Advertising anymore.”

The CEO as Strategist, in Your Business Magazine. Including: 
The Status of Corporate eMail Marketing in South Africa, as well as The CEO and Digital Marketing.

NeuroMarketing Workshop

Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA.  She was speaker on eMail Marketing at the CTICC Retail Indaba, and a speaker at the first two NeuroMarketing conferences held in South Africa, as well as guest lecturer at the USB MBA programme on her topic: NeuroMarketing – The New Art of Persuasion; an Executive Overview.

2017 –
 The 3 Big Issues Facing the South African eMail Marketer and 
NeuroMarketing for Digital. Global Trends and Best Practice.

2018 – The Neuro Triggers that Drive Converstions; what makes them say yes?

NeuroMarketing Workshop

NeuroMarketing Masterclass (90min) – MBA Content

Full course details here

NeuroMarketing Workshop – Getting to the “Buy Button” in the brain

Full course details here

Show me design examples of NeuroDesign please
Request to see case studies and design examples in your industry – we won’t take you on unless we can guarantee your results.


"One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day."