Director of NeuroMarketing
Kaleidoscope Advertising and NeuroMarketing, a full service advertising agency and one of the leading email marketing companies in South Africa. Colleen is specifically focused on the business and strategic thinking prior to the creative concept and essential in the production of communications “that work.”
Of particular interest to Colleen is the substantial and growing body of research in the field of NeuroMarketing, and the practical application of this knowledge to the design and production of client marketing campaigns in the business environment.
Colleen is past chairman of the Institute of Marketing Management, the first woman in South Africa to hold that position. She has received the President’s Award from the Institute of Marketing for “Outstanding Contribution to Marketing in South Africa.”
Her keynote speaking includes the annual SA Direct Marketing Association’s conference and the Direct Mail Symposium, London, UK; “The Customer doesn’t believe in Advertising anymore.”
Papers: The CEO as Strategist, in Your Business Magazine. Including: The Status of Corporate eMail Marketing in South Africa, as well as The CEO and Digital Marketing.
Colleen has also been published in Direct Marketing International UK, magazine, and is a member of the Direct Marketing Association, USA. She was speaker on eMail Marketing at the CTICC Retail Indaba, and a speaker at the first two NeuroMarketing conferences held in South Africa, as well as guest lecturer at the USB MBA programme on her topic: NeuroMarketing – The New Art of Persuasion; an Executive Overview.
Research 2017: The 3 Big Issues Facing the South African eMail Marketer and NeuroMarketing for Digital. Global Trends and Best Practice.
Research 2018: The Neuro Triggers that Drive Converstions; what makes them say yes?
"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker