[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.0″ _module_preset=”default” background_image=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2021\/09\/synchron-fabrics-and-foils-drop-shadow.png” background_size=”contain” background_position=”top_center” custom_padding=”60px||60px||true|false” custom_padding_tablet=”30px||30px||true|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” width=”85%” max_width=”1200px” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”|20px|||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”0px|20px|20px||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”0px||20px||false|false” custom_padding_last_edited=”on|phone” header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}”]<\/p>\n
It\u2019s not easy being a brand. Brands have to remain unmistakably themselves, always and forever. Yet at the same time they always have to reinvent themselves, without forgetting who they are.<\/p>\n
When it comes to brand enhancement, Synchron provides undisputed expertise. As sales and marketing manager Phumzile Dlamini explains: \u201cWe\u2019re all about quality, service and innovation, but our goal is always to enhance a brand by making it stand out from the rest.\u201d<\/p>\n
The battle is especially ruthless at the point of sale (POS) and especially in an environment of fast moving consumer goods (FMCG). Here, producers must tussle, not only for shelf space (sometimes centimetre for centimetre) but also, and especially, for shoppers\u2019 attention.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2022\/05\/Kurz-foil-embossed-hand-cream-tube-with-tactile-properties.jpg” alt=”Foil embossing adds a tactile element to this hand cream tube” show_bottom_space=”off” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”|20px|||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”20px|20px|20px||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”20px||20px||false|false” custom_padding_last_edited=”on|phone” header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}”]<\/p>\n
But how do you stay ahead of the competition in these crucial last moments before the consumer firmly reaches for a choice on the shelf?<\/p>\n
Each year, thousands of new products are launched in stores with greater or lesser success, vying for the consumer\u2019s attention. But big or small, it\u2019s the extraordinary, surprising product and package designs that stand out from the crowd. Discounters and full-range merchants\u2019 house brands have recognised this and are arming themselves accordingly.<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”|||20px|false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”0px|0px|20px|20px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”0px||20px||false|false” custom_padding_last_edited=”on|phone” header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}”]<\/p>\n
\u201cBrand building at the POS is a major factor in all-round customer communication,\u201d Phumzile adds. \u201cWhether it\u2019s done with a free-standing display in a supermarket or by the product itself, every brand has to establish itself in the market. What counts here is not just the product\u2019s quality or promise of quality, it\u2019s the product\u2019s look too.\u201d<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2022\/05\/Embossed-hand-cream-tube.jpg” alt=”Eye-catching hand cream packaging using Kurz foils” show_bottom_space=”off” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”|0px||20px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”20px|0px|20px|20px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”20px||20px||false|false” custom_padding_last_edited=”on|phone” header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}”]<\/p>\n
Because it\u2019s exactly that look that may prompt the impulse to buy. We now know products that attract potential buyers\u2019 attention better than others also trigger an impulse to touch. And once somebody has taken a product off the shelf and looked it over, it is more likely to land in the shopping cart than one that hasn\u2019t set off this tactile contact.<\/p>\n
Synchron is always awake to new concepts that allow printers to produce truly stunning products and sustainable brands. \u201cThose of us in the supply chain need to create South African brands that stand proudly next to one another globally and to support this with passion and energy,\u201d says Phumzile<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.0″ _module_preset=”default” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”||||false|false” custom_padding=”20px|0px|20px|20px|false|false” custom_padding_tablet=”|0px|0px|0px|false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}”]<\/p>\n
\u00a9 Synchron Fabrics & Foils, May 2022<\/em> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2021\/09\/synchron-fabrics-and-foils-footer.jpg” background_position=”top_center” custom_padding=”65px||60px||false|false” custom_padding_tablet=”40px||40px||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”85%” max_width=”800px” custom_padding=”0px||35px||false|false” custom_padding_tablet=”||20px||false|false” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2021\/09\/synchron-fabrics-and-foils-quotation-mark.png” title_text=”synchron-fabrics-and-foils-quotation-mark” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Abhaya Libre||||||||” text_text_color=”#FFFFFF” text_font_size=”21px” header_font=”ABeeZee||||||||” header_text_color=”#FFD830″ header_font_size=”60px” custom_margin=”||16px|||” custom_padding=”20px|215px||||” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n It\u2019s simple really. The better the packaging the better the perceived value.\u00a0 KURZ foils provides our brand with a direct route to the \u201cbuying brain\u201d – and it shows on the bottom line…<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” width=”85%” max_width=”800px” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_font=”|300|||||||” header_line_height=”1.4em” custom_margin=”-5px|||||” custom_padding=”0px|0px|0px||false|false” hover_enabled=”0″ header_text_shadow_style=”preset2″ header_text_shadow_horizontal_length=”0.03em” header_text_shadow_vertical_length=”0.03em” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Accreditation downloads:<\/strong> \u00a0BBBEE Certificate<\/a><\/span><\/span> and ISO 9001<\/a><\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/kscope.co.za\/synchron\/wp-content\/uploads\/2021\/10\/synchron-fabrics-and-foils-logo-footer.png” title_text=”synchron-fabrics-and-foils-logo-footer” align=”right” align_tablet=”left” align_phone=”” align_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Brand Magic: Bracing for the battle at the POSIt\u2019s not easy being a brand. Brands have to remain unmistakably themselves, always and forever. Yet at the same time they always have to reinvent themselves, without forgetting who they are. When it comes to brand enhancement, Synchron provides undisputed expertise. As sales and marketing manager Phumzile […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":676,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-740","page","type-page","status-publish","hentry"],"yoast_head":"\n
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<\/a>
Synchron Fabrics & Foils for Brand Enhancement<\/strong>
cs@synchron.co.za<\/span><\/span><\/a><\/span>\u00a0 \u2022\u00a0 +27 21 527 7100<\/p>\n