Frequently asked questions

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What is NeuroMarketing?

It’s a field of study that creates a structure with which we can design better campaigns. It is the study of choice, the subject of ongoing research at Harvard and the world’s leading business schools, and helps marketers understand how the brain behaves in decision-making.

How does NeuroMarketing apply to email?

It taps into the “weird and wonderful love affair we have with our inboxes”. BUT, there’s a problem. The standard email doesn’t work any more. Getting attention in a noisy and cluttered inbox is increasingly difficult. Bounce rates soar; emails are not read. Marketers are under pressure to prove email ROI. Corporate executives responsible for their company’s bottom-line profits simply cannot afford to ignore this scientific new methodology which, successfully followed, guarantees success. The sales results are dramatic.

What is eye-tracking?

Eye-tracking is how the eye views an onscreen message, which allows us to track where the viewer’s eyes are going.  We can, therefore, design our emails and webs in a way that triggers the neuro responses that find new clients and lead to conversions – a “yes” click to your sales offer.

NeuroMarketing & Decision Making

Understanding how the brain works and relating this to commercial decision making – at long last offers marketers a way out of the dilemma… read more

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