What is NeuroMarketing?
It’s a field of study that creates a structure with which we can design better campaigns. It is the study of choice, the subject of ongoing research at Harvard and the world’s leading business schools, and helps marketers understand how the brain behaves in decision-making.
How does NeuroMarketing apply to email?
It taps into the “weird and wonderful love affair we have with our inboxes”. BUT, there’s a problem. The standard email doesn’t work any more. Getting attention in a noisy and cluttered inbox is increasingly difficult. Bounce rates soar; emails are not read. Marketers are under pressure to prove email ROI. Corporate executives responsible for their company’s bottom-line profits simply cannot afford to ignore this scientific new methodology which, successfully followed, guarantees success. The sales results are dramatic.
What is eye-tracking?
Eye-tracking is how the eye views an onscreen message, which allows us to track where the viewer’s eyes are going. We can, therefore, design our emails and webs in a way that triggers the neuro responses that find new clients and lead to conversions – a “yes” click to your sales offer.
“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”
NeuroMarketing, what BDMs must know
Media update’s David Jenkin spoke to Kaleidoscope’s NeuroMarketing Director, Colleen Backstrom, about what they do.
How is Kaleidoscope using NeuroMarketing?
NeuroMarketing reduces the guesswork when it comes to digital campaigns, and Kaleidoscope is one South African company putting it to use. This new field of marketing applies neuroscience in the quest to improve the effectiveness of digital marketing in breaking through the clutter.
What is NeuroMarketing?
It’s a field of study that creates a structure with which we can design better campaigns. It is the study of choice, the subject of ongoing research at Harvard and the world’s leading business schools, and helps marketers understand how the brain behaves in decision-making. What’s most important for me is that because it’s a measurable science, we are now in a position to guarantee results for our clients. In fact, we don’t take on a client unless we can get them to ROI.
How long have you been practicing and what is your core mandate?
NeuroMarketing has been part of our core offering since 2003. We offer stand-alone e-campaigns and in-house workshops. We are typically approached by corporates when they find that their e-marketing campaigns are not working anymore. With continuing pressure from the boardroom to prove ROI, they are looking for a guaranteed way to improve sales.