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… all of Kaleidoscope’s useful content, in one place





NeuroMarketing 101

For the first time in the history of advertising, marketers now have access to research studies that, finally, take the guesswork out of creative… read more>


Top 3 issues for email marketing executives

“He who controls the database controls the market” is a fundamental principle of emarketing success… read more>


What BDMs must know about NeuroMarketing

NeuroMarketing reduces the guesswork when it comes to digital campaigns… read more>


Email marketing, top 5 alerts!

With strong management pressure to prove sales, it has never been easier for email marketers… read more>


NeuroMarketing & Decision Making

understanding how the brain works and relating this to commercial decision making – at long last offers marketers a way out of the dilemma… read more>
Advertising Agency Cape Town


What are our screens doing to us?

Till now, the argument for those against digital in the boardroom has been simple; with an open screen, who isn’t tempted to check an email… read more>
Advertising Agency Cape Town


5 points to consider before you re-design your website

People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous… read more>
Advertising Agency Cape Town


The Four Languages of Failure

An author on business writing (Tom Sant) describes four languages of failure which often get between us and our audience… read more>
Advertising Agency Cape Town


NeuroMarketing Eyes, Brain, Business

The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making read more>
Advertising Agency Cape Town


NeuroMarketing Sunsilk ad becomes a viral sensation

Sunsilk joins the long list of brands specialising in the art of neuro persuasion that ... read more>
Advertising Agency Cape Town


Top 3 lessons from the worlds most successful email campaigns

I am often asked, what was the most successful ecampaign “of all time”? And I must admit my mind still goes back to Obama’s campaign of 2013...read more>
Advertising Agency Cape Town


NeuroMarketing ad launches new SUV in China

The NeuroMarketing elements in this BMW launch for their new SUV in China has you emotionally... view video>
Advertising Agency Cape Town


What Makes a Good Corporate ID

A good corporate ID is like a good suit. It instantly tells people who you are. It says something about your style, what you do, and how you do it… read more>
Advertising Agency Cape Town

NeuroMarketing for email and websites Evaluate for myself
Request to see case studies and design examples in your industry – we won’t take you on unless we can guarantee your results.

NeuroMarketing for email and websites

"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker