Your marketing resources and tools

… all of Kaleidoscope’s useful content, in one place




Your marketing resources and tools

… all of Kaleidoscope’s useful content, in one place





NeuroMarketing 101

For the first time in the history of advertising, marketers now have access to research studies that, finally, take the guesswork out of creative… read more>


NeuroMarketing Eyes, Brain, Business

The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making… read more>
Advertising Agency Cape Town


What BDMs must know about NeuroMarketing

NeuroMarketing reduces the guesswork when it comes to digital campaigns… read more>


NeuroMarketing & Decision Making

understanding how the brain works and relating this to commercial decision making – at long last offers marketers a way out of the dilemma… read more>
Advertising Agency Cape Town

email marketing
The big shift: Emotional Triggers

NeuroMarketing taps into our brain’s emotional centre which drives decision making. It’s the study of emotions and how the brain behaves… read more>


Email marketing, top 5 alerts!

With strong management pressure to prove sales, it has never been easier for email marketers… read more>


What are our screens doing to us?

Till now, the argument for those against digital in the boardroom has been simple; with an open screen, who isn’t tempted to check an email… read more>
Advertising Agency Cape Town


5 points to consider before you re-design your website

People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous… read more>
Advertising Agency Cape Town


Top 3 issues for email marketing executives

“He who controls the database controls the market” is a fundamental principle of emarketing success… read more>


3 Reasons why people won’t buy your products

They don’t believe they have the problem that your product or service offers to solve.… read more>
Advertising Agency Cape Town


Do-not-reply emails are just plain RUDE

This morning in my inbox there are no less than 7 emails from marketing campaigns actively telling me, as a prospective customer… read more>
Advertising Agency Cape Town

Leadership: What are you doing for yourself?

At my Vistage business meeting last week Ian Kennedy – Leading for Effective Performance – put the follow questions up on the… read more>
Advertising Agency Cape Town


Add a little joy to your
Marketing mix

After all, we all like to laugh. And we like to make our friends laugh. And so we send on the funny ads to friends… and the brand goes viral. read more>
Advertising Agency Cape Town


The Perfect eMail design checklist

I’m often asked to help with a “perfect” email template. Although every job and design is different here is a simple checklist that we use read more>
Advertising Agency Cape Town


Top 3 lessons from the worlds most successful email campaigns

I am often asked, what was the most successful ecampaign “of all time”? And I must admit my mind still goes back to Obama’s campaign of 2013… read more>
Advertising Agency Cape Town


Email marketing? Don’t waste your money

This is another one for the email marketer who wants to try-it-once
-and-see-if-it works. Don’t waste your money… read more>
Advertising Agency Cape Town


The Four Languages of Failure

An author on business writing (Tom Sant) describes four languages of failure which often get between us and our audience… read more>
Advertising Agency Cape Town


NeuroMarketing ad launches new BMW SUV in China

The NeuroMarketing
elements in this BMW launch for their new SUV in China has you emotionally…… view video>
Advertising Agency Cape Town


Sunsilk neuro ad becomes a viral sensation

Sunsilk joins the long list of brands specialising in the art of neuro persuasion that, when done with emotional respect and insight, can drive home a strong message it…view video>
Advertising Agency Cape Town


What Makes a Good Corporate ID

A good corporate ID is like a good suit. It instantly tells people who you are. It says something about your style, what you do, and how you do it… read more>
Advertising Agency Cape Town

Show me design examples of NeuroDesign please
Request to see case studies and design examples in your industry – we won’t take you on unless we can guarantee your results.

neuromarketing

"One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day."