For the first time in the history of advertising
NeuroMarketing takes the guesswork out of digital design
FINDING NEW CLIENTS
NO LONGER A HIT-AND-MISS
Marketers now have access to NeuroMarketing, the science of digital persuasion – this knowledge teaches us the design principles of engagement and the neuro triggers that drive conversions – what makes them say yes.
THE BIG SHIFT:
NeuroMarketing taps into our brain’s emotional centre which drives decision making. So instead of asking “what must my message say?”, we start with “what must my message feel like?” The stronger the emotion, the better the attention, memory and action. Read more here
Outsource your web and email marketing to us; we apply NeuroMarketing to your sales message to engage your client’s “buying” brain. And in an uncertain and emotional world - the perfect time and space in which to apply neuroscience - you now have the opportunity to make this Covid year your best year ever.
“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”
NeuroMarketing, eyes, brain, business
Ref Harvard Business School Article 11 Feb 2013: http://hbswk.hbs.edu/item/7168 written by Carmen Nobel, senior editor of Harvard Business School Working Knowledge.
At first glance, a neuroscientist and a business school might seem an odd fit. But in fact economists have been paying increasing attention to how the brain works. Christine Looser discusses her research on how the brain detects aliveness and the possible implications for organizations and advertisers.
How the brain works
“What I’m interested in is how and why the brain evolved to pay attention to other people,” says Looser, a fellow at Harvard Business School who sports a PhD in cognitive neuroscience.
At first glance, a neuroscientist and a business school might seem like an odd fit. But the fact is that the business world has been paying increasing attention to how the brain works. The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making. There is the nascent but fast-growing field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights from social psychology, neuroscience, and business. “The big-picture question for me is in how we interact with other people,” she says. “It’s hard to come up with any business transaction you can do alone.”