It’s never been more important to understand the “buying” brain. And it’s never been more important to do more with less. NeuroMarketing ticks both these boxes. The biggest gift from Covid is the chance to remake and reset our companies. Brands that go to market in a new and inspiring way, with vigour, with vitality and with a deep respect for the feelings of their target audiences, can now expect to gain a lion’s market share.
The Science of NeuroMarketing is a field of study – the study of choice – which creates a structure under which executives can lead game-changing online campaigns. This new science of persuasion from Harvard teaches us how the brain makes decisions – what are the neuro triggers that drive decisions, why do we say yes?
NeuroMarketing is the single most important driver of sales engagement based on emotional trust and consistency and enables us to achieve dramatic results for our clients. And our big differentiation – that we guarantee design ROI – gives you the peace of mind and a safety platform from which to drive new sales.
Outsource your web and email marketing to us; we apply NeuroMarketing to your sales message to engage your client’s “buying” brain. And in an uncertain and emotional world - the perfect time and space in which to apply neuroscience - you now have the opportunity to make this Covid year your best year ever. View 6min YouTube video here. And ask to see design examples in your industry here
“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”
NeuroMarketing, what BDMs must know
Media update’s David Jenkin spoke to Kaleidoscope’s NeuroMarketing Director, Colleen Backstrom, about what they do.
How is Kaleidoscope using NeuroMarketing?
NeuroMarketing reduces the guesswork when it comes to digital campaigns, and Kaleidoscope is one South African company putting it to use. This new field of marketing applies neuroscience in the quest to improve the effectiveness of digital marketing in breaking through the clutter.
What is NeuroMarketing?
It’s a field of study that creates a structure with which we can design better campaigns. It is the study of choice, the subject of ongoing research at Harvard and the world’s leading business schools, and helps marketers understand how the brain behaves in decision-making. What’s most important for me is that because it’s a measurable science, we are now in a position to guarantee results for our clients. In fact, we don’t take on a client unless we can get them to ROI.
How long have you been practicing and what is your core mandate?
NeuroMarketing has been part of our core offering since 2003. We offer stand-alone e-campaigns and in-house workshops. We are typically approached by corporates when they find that their e-marketing campaigns are not working anymore. With continuing pressure from the boardroom to prove ROI, they are looking for a guaranteed way to improve sales.