NeuroMarketing: The Science Behind the Buying Brain


NeuroMarketing; The Science Behind the “Buying Brain” [Chapter 1]

The Science of NeuroMarketing is the study of choice. What are the triggers that drive our decisions, why do we say yes? This powerful and influential research from Harvard gives us clear guidelines as to how we should be thinking, and how we should be structuring our online messaging.

Download this workshop that gives you simple, practical steps and design tips to engage with the “buy button” in your clients’ brains. Leave this workshop with a fundamental understanding on how to use this game-changing new science to drive your digital ROI and profits - with confidence, certainty and global-best status. After all, it’s all about the bottom line.

Presenter, Colleen Backstrom, is Director of NeuroMarketing, Kaleidoscope, the leading online marketing company specialising in Applied NeuroMarketing for Email and Web.

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