NeuroMarketing Academy Courses

NeuroMarketing Masterclass



See what our workshop delegates have to say…

“There are no other workshops available that meet the standard, content and speed of this executive overview of NeuroMarketing.” Penny Louw, University of Cape Town

“One of the most fun, relevant and insightful workshops..."

“One of the most fun, relevant and insightful workshops I have ever attended. Colleen, your passion and knowledge of best-practice NeuroMarketing is in a league of its own. Immensely thought provoking, creative and practical.” Andrew Bramley, CEO, Career Warriors

"Came away inspired and raring to go..."

“Came away inspired and raring to go; what a great session on NeuroMarketing, a great way to get the creative juices flowing and made us all stop for a moment to consider our brands through an outsiders’ eyes – can’t wait to get going on our next email marketing campaign.” Liz Black Editor, Your Business Magazine

"You’ve re-ignited and reminded me why I’m so passionate..."

“You rock! You’ve re-ignited and reminded me why I’m so passionate about marketing. You are so good at what you do! Thank you. I loved the fact that you used case studies as part of the learning. The toolkit was highly valuable.” Wendy Dias, Marketing, Synchron Markings

"... a world class customer satisfaction survey"

“Your NeuroMarketing ecards enabled us to effect a world class customer satisfaction survey without annoying our clients.” Andrew Stekhoven, CEO Escrow Europe

"... generating new leads and opportunities"

“NeuroMarketing directly into the digital inboxes of our C-suite target audience generating new leads and opportunities for conversation. Of central importance to us is the fact that the Kaleidoscope ecard results are fully actionable and measurable. We looked at a few digital companies before we embarked on this new form of marketing communication; Kaleidoscope’s design strength and understanding of business strategy made them our first choice.” Greg Carolin, Managing Partner, Decision Processes International

"... exceeded our wildest expectations."

Riaan Aggenbag, CEO African Safari Group

"Amazingly simple, practical and refreshing approach that makes perfect sense..."

“Amazingly simple, practical and refreshing approach that makes perfect sense… will DEFINITELY be applying
Regarding content the best value for me was the
● extreme importance of emotion and how this fuels decisions
● understanding the importance of colour and images
● the softness and simplicity of NeuroMarketing.”
Lindy Zoutendyk, French Translations Services

"The most mind-blowing session..."

“The most mind-blowing session, very interesting insights.  Where to grab the client and distinguish yourself from the competition. Fantastic.  Timely.  Will apply these ideas!  Teri Kruger, Synergetics Sustainable Solutions

"Sales doubled and trebled in two months..."

“… in September and in October we more than doubled sales of SFS and trebled sales of SF06 – directly linked to our eCampaign. An excellent job done.” S. Strydom, Mpact Client Services Manager (National)

"300% increase; never had such a response before..."

Ankia Neumann, Head of Marketing, Vinimark

"Excellent, inspiring!"

“Best value in the learning for me was
• knowledge of the Fat F [how a viewer reads your email]
• the scientific data on emotions and decision making
• making emotions work to increase sales
And most importantly, the SO-WHAT filter [I am doing what I’m doing. So what?] Excellent, inspiring!”
Fezeka Stuurman, Cultivar Group

"Excellent and practical... with strong take-aways..."

“My strong take-aways:
• the importance of the colours we use
• the speed at which a picture gets into the mind
• the importance of using emotions in understanding your target market
Excellent and practical, thank you!” Sandiswa Gwele, L&S Shuttle Service

"Tips and practical information... awesome learning..."

“Awesome NeuroMarketing learning filled with many tips, practical information and guidelines.”
Debbie Shaw, Marketing Manager, Labotec

"I have one word. Awesome! Massive learning..."

“I have one word. Awesome! I thoroughly enjoyed your NeuroMarketing Course and the massive learning. I realise that I’ve been breaking all the ‘golden rules’ so I am rearing to go with a head full of new ideas.”
Rod Jones, Call Centre Training

"Ensure a constant flow of revenue in the future..."

“The repeat business that we generate from the contact that we made with dealer principles and fitment centres through NeuroMarketing ecards, will ensure a constant flow of revenue in the future.”
Maurice Van Heerden, Planet Electronics

"We invited 146 busy VIPs to our launch..."

“We invited 146 busy VIPs to our launch, they were difficult and negative – 137 arrived on the day!”
Brendan Benfield, Senior Executive, Duepoint Financial & Lifestyle Services

"Fantastic feedback; directors and potential buyers..."

“We have had fantastic feedback on the ecard! Everyone from our CEO, MD and directors but most importantly from the potential buyers… just loved the NeuroMarketing styling!!”
Hildegarde Riphagen, Divisional Director, Zenprop Retail

"What a conversion rate..."

“Of the 2500 people on our database, 2200 converted to our new service 6-piece teaser NeuroMarketing ecard campaign.” Full case study here  Brendan Benfield. Senior Executive, Duepoint Financial & Lifestyle Services


FEE $639 > 90 mins

Email MarketingPresenter Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, the leading online marketing company specialising in Applied NeuroMarketing for Email and Web. About Colleen here