1.1  Introduction: what is it, and why should we care?
1.2  “Show me the numbers”. What sort of results are other companies getting when they use this process tool?
1.3  No more hit-and-miss. The game-changing breakthrough for marketers
1.4  How customers think (Harvard research)
1.5  New brain science: what drives our decisions – what are the triggers that get you to a yes? Harvard Research
1.6  So what’s new?
1.7  The powerful impact of NeuroMarketing: Lessons learnt from 2 of the world’s most successful campaigns
1.8  The value of Neuro in our everyday marketing: plus real life examples
1.9  The importance of trust and respect, and how to gain it
1.10  Tips and techniques: what are people clicking on?

2.1  Tips and techniques
2.2  Templates: World’s best performing subject lines
2.3  Using the WFIM filter – to get to the best headline
2.4  Practical: Write your own headline / subject line

4.1  The buying brain; what does it look like?
4.2  Digging deeper into email (and web) marketing: Screen stickiness and the story-telling brain
4.3  The big mind shift:  how neuro differs from traditional marketing
4.4  Before and after case study: using the big mind shift
4.5  Harvard: a simple way to increase screen stickiness by 120%
4.6  Before and after case studies
4.7  Database fundamentals

5.1  How a viewer perceives your screen
5.2  The perfect email structure; difference between print and digital
5.3  A simple template: how to arrange your message and pictures
5.4  Before and after case studies – results

6.1  How a viewer perceives your screen
6.2  The perfect email structure; difference between print and digital
6.3  A simple template:  how to arrange your message and pictures
6.4  Before and after case studies – more results

7.1  Designers: Practical analysis of your existing digital work.
Please have ready printed examples of your work in progress
7.2  Marketing: how to know at-a-glance whether designs presented to you are best practice, even if you’re not creative.
Please have ready printed examples of existing emailers and web work: 1 of each

8.1  The golden 24 hours: view track selling
8.2  Managers, Viewtracks as your most powerful sales management tool

Ankia Neumann, Head of Marketing, Vinimark

“Best value in the learning for me was
• knowledge of the Fat F [how a viewer reads your email]
• the scientific data on emotions and decision making
• making emotions work to increase sales
And most importantly, the SO-WHAT filter [I am doing what I’m doing. So what?] Excellent, inspiring!”
Fezeka Stuurman, Cultivar Group

“Awesome NeuroMarketing learning filled with many tips, practical information and guidelines.”
Debbie Shaw, Marketing Manager, Labotec

“I have one word. Awesome! I thoroughly enjoyed your NeuroMarketing Workshop and the massive learning. I realise that I’ve been breaking all the ‘golden rules’ so I am rearing to go with a head full of new ideas.”
Rod Jones, Call Centre Training

“The repeat business that we generate from the contact that we made with dealer principles and fitment centres through NeuroMarketing ecards, will ensure a constant flow of revenue in the future.”
Maurice Van Heerden, Planet Electronics

“We invited 146 busy VIPs to our launch, they were difficult and negative – 137 arrived on the day!”
Brendan Benfield, Senior Executive, Duepoint Financial & Lifestyle Services

“We have had fantastic feedback on the ecard! Everyone from our CEO, MD and directors but most importantly from the potential buyers… just loved the NeuroMarketing styling!!”
Hildegarde Riphagen, Divisional Director, Zenprop Retail