Getting to the buy button in the brain

NeuroMarketing Workshop – how to guarantee email success

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NeuroMarketing Workshop for eMail – How our emotions fuel decisions. A scientific and fresh new look into the drivers of emarketing success. This powerful and influential research transforms the way marketers internationally are reworking their ecampaigns and, finally, takes the guesswork out of email marketing. Expect dramatic results.
NeuroMarketing Workshop


1. New trends; what you should be doing next
2. The “buy button” in your brain
3. How to write magnetic headlines
4. Practical tips and techniques for copy and design
5. The Power of the Product Persona; new research into screen stickiness
6. The perfect email structure. What does “good” look like in email best practice?
7. Eye-tracking; the effect of colours and curves
8. The 4-step science of designing for viewers
9. Neuro pricing
10. Form Design: basic mistakes, understanding at speed
11. Humour and the buying response
12. Before-and-after case studies and design templates
13. Top email challenges facing email marketing executives in 2018 – and how to fix them… how to grow and retain databases, how to prove ROI, how to improve opening rates, how to get viewers to read and respond


1. Practical analysis of your existing ecampaign and website. Delegates are encouraged to bring printed examples of their work in progress.

2. Better manage the design of your email marketing. Know at-a-glance whether designs presented to you are best practice – even if you’re not creative.

3. Understand how to use this game changing new science to drive your email ROI and profitability with confidence, world best status and certainty.

After all, it’s all about the bottom line.

R 2200 excl VAT
if value was not created


This NeuroMarketing Workshop is presented by Colleen Backstrom, the leading specialist in the Science of NeuroMarketing for email and websites. More about Colleen here. Delegate feedback here.
NeuroMarketing Workshop

NeuroMarketing for email and websites Evaluate for myself
Request to see case studies and design examples in your industry – we won’t take you on unless we can guarantee your results.

NeuroMarketing for email and websites

"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker