The Joy of Neuro Colour
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NeuroMarketing; The Science Behind the “Buying Brain” Chapter 4
The Joy of Neuro Colour and why colour matters in marketing [Live Recording]
WHY? If 90% of our product decisions are based on colour, why then are our websites and emails so dull? Is it because we are afraid of colour, that colour in our marketing would make us seem, well, less sophisticated, less credible?
We unpack the myths around colour, and we explore fresh new insights into how and when to use colour to dramatically increase the persuasive value of your sales messaging.
Presenter, Colleen Backstrom, is Director of NeuroMarketing, Kaleidoscope, the leading online marketing company specialising in Applied NeuroMarketing for Email, Web and Social.
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