The Science Behind the Buying Brain [Chapter 3]

The Secret Formula of Subject Lines

WHY? One of the biggest issues in sending sales emails is getting viewers to open and read them – we might have created a brilliant email, but the sorry fact is that nothing happens unless it’s opened.

Here’s the shocker:
80% of our emails
remain unread.

So, how do you mitigate against this waste and loss of sales? Can you use brain science to write better subject lines; is there a formula?


•  Real-Life Tips & Techniques to get viewers to open and read your emails
•  A collection of the World’s BEST performing subject lines to inspire and use… and the WORST (are you guilty?)
•  The WIIFM subject line filter; a great and simple way to get you to the best headline/subject line. (P.S. I use this technique all the time)
•  Spam filters, what to do
•  The great emoji debate – yes or no in subject lines?
•  And the winner? The World’s Best Subject Line

The Secret Formula of Subject Lines

The Science behind the ” Buying” Brain [Chapter 3]

Download 50 mins [individual]
FREE cheatsheet included
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Speaker, Colleen Backstrom, from Cape Town is the guru in NeuroMarketing for email, web and social. Colleen speaks on global platforms and is an industry expert speaker at various business schools including the University of Stellenbosch (MBA program), Cape Town, and the Business School of the Netherlands, Buren. She is a member of the WPO (Women Presidents Organization), USA. More about Colleen here