A fun presentation on the extraordinary, strange, and sometimes weird links our brains make when considering the price of your service or product offering. Including the left digit effect, precision pricing vs charm pricing, the mystical power of 9, the magical middle, package pricing, and decoy pricing – everything you need to know to grow your bottom line through price styling.
In this complimentary lesson, Colleen Backstrom invites you to take a fresh look at one of seven price styles and the effect it has on sales. What are the neuro triggers to sales conversions; what makes them say yes?
Download the full NeuroPricing Certificated Masterclass here
Presenter Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, the leading online marketing company specialising in Applied NeuroMarketing for Email, Web, Social. About Colleen here
Specialised Masterclass
NeuroMarketing
C-suite Overview
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R5975 / $418 / €388
Is this for you? It’s your job to identify strategic trends to drive new sales and profits. This fast-track executive overview is your shortcut to digital NeuroMarketing; your window into this game-changing new science. Masterclass MBA content with strong lessons from Harvard.
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Masterclass 1
The "Buying" Brain
5-step Success Formula
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R1759 / $93 / €87
Is this for you? You’re looking to fast-track your expertise and confidence in driving digital sales – upskilling, recognition, career growth – and global-best inspiration and motivation…
FREE cheatsheet included
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Specialised Masterclass
NeuroMarketing
Advanced Workshop
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Live on Zoom (6 hours)
Is this for you? Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
"In my 15 years with the WPO, this has been one of the best presentations I’ve heard by someone who’s simply brilliant in both knowledge and delivery. I’m thinking communications overhaul for at least two organizations I’m involved with. There will be a significant impact…” Anne Messenger, Chapter Chair, Woman Presidents Organization New York, USA
"There are no other courses available that meet the standard, content and speed of these masterclasses on NeuroMarketing.” Penny Louw, University of Cape Town