NeuroMarketing is the study of choice and how our emotions drive those choices. Knowledge of this science dramatically changes the way we design our email and web marketing; which in turn leads to dramatic results. So how does it differ from normal digital marketing and what are the true profits we can expect?
In this complimentary lesson Colleen Backstrom invites you to take a fresh look at the drivers of email and web success. What are the neuro triggers to sales conversions; what makes them say yes? We include a brief look at the measuring science behind NeuroMarketing and apply lesson 1 in the 7 Steps to NeuroMarketing Success.
More info on NeuroMarketing Courses here
Presenter Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, the leading online marketing company specialising in Applied NeuroMarketing for Email, Web, Social. About Colleen here
Specialised Masterclass
NeuroMarketing
C-suite Overview
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R5975 / $418 / €388
Is this for you? It’s your job to identify strategic trends to drive new sales and profits. This fast-track executive overview is your shortcut to digital NeuroMarketing; your window into this game-changing new science. Masterclass MBA content with strong lessons from Harvard.
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Masterclass 1
The "Buying" Brain
5-step Success Formula
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R1759 / $93 / €87
Is this for you? You’re looking to fast-track your expertise and confidence in driving digital sales – upskilling, recognition, career growth – and global-best inspiration and motivation…
FREE cheatsheet included
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Specialised Masterclass
NeuroMarketing
Advanced Workshop
Book here
Live on Zoom (6 hours)
Is this for you? Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
“There are no other courses available that meet the standard, content and speed of these masterclasses on NeuroMarketing.” Penny Louw, University of Cape Town
