Your questions, answered
All your questions answered regarding NeuroMarketing for Email Marketing & Web.
NeuroMarketing, general
1. What is NeuroMarketing?
NeuroMarketing is a field of study that creates a structure with which we can design better campaigns. It is the study of choice, the subject of ongoing research at Harvard and the world’s leading business schools, and helps marketers understand how the brain behaves in decision-making.
2. What is neuroscience?
One of the first research papers relating specifically to the use of neuroscience in marketing emerged in 2003 with the Harvard publication by Gerald Zaltman, How Customers Think. Zaltman’s research proved that not logic but emotion drives 95% of our decision making, underpinned by only 5% of logic. This paper turned the marketing world on its head. Forget benefits, benefit, benefits, as we were taught at marketing school and think emotion, emotion, emotion – “it’s the feeling that counts”.
3. How can NeuroMarketing improve marketing efforts?
4. How can I learn more about NeuroMarketing?
We have many resources to teach you about NeuroMarketing. Firstly, read our article NeuroMarketing 101, and then visit our NeuroOnlineAcademy and take one of our NeuroMarketing Courses.
5. Is the NeuroMarketing industry regulated?
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6. What are some of the pros of NeuroMarketing research?
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7. What is the difference between NeuroMarketing and traditional marketing?
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NeuroMarketing, products and services
1. Do you offer any additional NeuroMarketing consultancy?
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2. What does Kaleidoscope do?
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3. I can do the research by myself, why should I pay for this?
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4. I already have NeuroMarketing info. Why should I buy this service?
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NeuroMarketing Course pricing and payments
1. I can't afford the price! Can I get a discount?
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2. Is it possible to get a refund? I bought a package but don’t need it anymore?
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3. How do I make payments?
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Email Marketing, general
1. Should I buy an email list?
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2. How can I grow my email subscribers' list?
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3. What's the best time and day to send emails?
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4. What are the best practices for email subject lines?
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5. What analytics should I track for email marketing?
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6. What is an open rate?
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7. What is a click-through rate?
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8. What are unsubscribes?
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9. Is email marketing still effective?
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10. How often should I send marketing emails?
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11. How do I know if one subject line will perform better than another?
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Neuro Masterclasses:
The Science Behind the "Buying" Brain
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NeuroMarketing is the study of choice and how our emotions drive those choices. So how does it differ from normal digital marketing and what are the true profits we can expect?
The Science Behind the Buying Brain Lesson 1 
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Is this for you? Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
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