1. Email marketing takes a giant leap forward
NeuroMarketing – the understanding of how emotions fuel decisions – dramatically changes the way we design our emails. This new science enables marketing managers – even if not creative – to see (at a glance) whether their emails will be effective or not. The results are dramatic.
2. The big breakthrough
What really matters is that the science behind this new methodology guarantees viewer engagement – finally taking the guesswork out of email campaign design.
3. The “buy now button” in our brain
eMail marketers acquaint themselves with the five stimuli that triggers the brain’s “buy now” response. (i) A
4. Segmented lists
As inbox clutter continues to drive down opening rates, list segmentation becomes the number one best practice to get viewers to open, read and respond.
5. ROI becomes fundamental
With strong management pressure to prove sales, it has never been easier for email marketers to measure ROI.
Director of Kaleidoscope NeuroMarketing
"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker