1. Email marketing takes a giant leap forward
NeuroMarketing – the understanding of how emotions fuel decisions – dramatically changes the way we design our emails. This new science enables marketing managers – even if not creative – to see (at a glance) whether their emails will be effective or not. The results are dramatic.
2. The big breakthrough
What really matters is that the science behind this new methodology guarantees viewer engagement – finally taking the guesswork out of email campaign design.
3. The “buy now button” in our brain
eMail marketers acquaint themselves with the five stimuli that triggers the brain’s “buy now” response. (i) A
4. Segmented lists
As inbox clutter continues to drive down opening rates, list segmentation becomes the number one best practice to get viewers to open, read and respond.
5. ROI becomes fundamental
With strong management pressure to prove sales, it has never been easier for email marketers to measure ROI.
Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital. She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.
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Outsource your web and email marketing to us; we apply NeuroMarketing to your sales message to engage your client’s “buying” brain. And in an uncertain and emotional world - the perfect time and space in which to apply neuroscience - you now have the opportunity to make this year, your best year ever.
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