The principles of NeuroMarketing have been with us for two decades. It is surprising therefore that we still encounter CEOs and BDMs that are unaware of this powerful knowledge. Understanding how the brain works and relating this to decision making – what makes them say yes? – at long last offers marketers a way out of the dilemma “half of my marketing is wasted, trouble is I don’t know which half”.
“CEO’s and BDM’s not yet harnessing the power of NeuroMarketing are living in the 90s”
In this article Eben Harrell, Harvard Business Review puts it in a nutshell…
Eben Harrell, January 2019
Neuromarketing: What You Need to Know
“Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain. For
Read the full article here
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Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital. She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.
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Outsource your web and email marketing to us; we apply NeuroMarketing to your sales message to engage your client’s “buying” brain. And in an uncertain and emotional world - the perfect time and space in which to apply neuroscience - you now have the opportunity to make this year, your best year ever.
“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”