The principles of NeuroMarketing have been with us for two decades. It is surprising therefore that I still encounter CEOs and BDMs as yet unaware of this powerful knowledge. Understanding how the brain works and relating this to decision making – what makes them say yes? – at long last offers marketers a way out of the dilemma “half of my marketing is wasted, trouble is I don’t know which half”.
“CEO’s and BDM’s not yet harnessing the power of NeuroMarketing are living in the 90s”
In this article Eben Harrell, Harvard Business Review puts it in a nutshell…
Eben Harrell, January 2019
Neuromarketing: What You Need to Know
“Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain. For
Read the full article here
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Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital. She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.
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