The principles of NeuroMarketing have been with us for two decades. It is surprising therefore that I still encounter CEOs and BDMs as yet unaware of this powerful knowledge. Understanding how the brain works and relating this to decision making – what makes them say yes? – at long last offers marketers a way out of the dilemma “half of my marketing is wasted, trouble is I don’t know which half”.
“CEO’s and BDM’s not yet harnessing the power of NeuroMarketing are living in the 90s”
In this recent article Eben Harrell, Harvard Business Review puts it in a nutshell…
Eben Harrell, January 2019
Neuromarketing: What You Need to Know
“Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain. For
Read the full article here
For useful content, tips and techniques on NeuroMarketing, please feel free to access our library here
Director of Kaleidoscope NeuroMarketing for Email Marketing & Website Design
"One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day."