The connecting (and viral) power of
humour in advertising
It comes as no surprise that a Nielsen study
Better (i) appeal, (ii) better recall, and (iii) better intention to buy.
After all, we all like to laugh. And we like to make our friends laugh. And so we send on the funny ads to friends… and the brand goes viral.
However, whenever, I suggest to clients that we should consider an aspect of
I have made a quick selection of my
Director of Kaleidoscope NeuroMarketing
"Be the best, it’s the only market that’s not crowded." Tom Peters, business author and speaker