Protection of Personal Information Act 1 July ‘21… With so much media hype and scare stories, it’s reassuring to come across this helpful legal guidance on POPIA – in plain English – from Elizabeth Stadler… read more>
After the first few overwhelming weeks of lockdown, corporates are showing the first signs, the first stirrings towards recovery thinking… read more>
Word-of-Mouth Referrals [WOM] are one most powerful forms of marketing your business or service… read more>
We came across this brilliant video with very in-depth sons that most certainly got our team thinking… read more>
Milkshake Marketing: And the “The jobs to-be-done point of view
This week a client asked me to create a Neuromarketing ecampaign with the objective of getting more people at a shopping mall…
Email marketing, top 5 alerts!
With strong management pressure to prove sales, it has never been easier for email marketers…read more>
People want to get on, get the info, and get off quickly. So lose the flash and those gorgeous…read more>
“He who controls the database controls the market” is a fundamental principle of emarketing success… read more>
This morning in my inbox there are no less than 7 emails from marketing campaigns actively telling me, as a prospective customer… read more>
After all, we all like to laugh. And we like to make our friends laugh. And so we send on the funny ads to friends… and the brand goes viral… read more>
I’m often asked to help with a “perfect” email template. Although every job and design is different here is a simple checklist that we use… read more>
I am often asked, what was the most successful
This is another one for the email marketer who wants to try-it-once
-and-see-if-it works. Don’t waste your money…read more>
A good corporate ID is like a good suit. It instantly tells people who you are. It says something about your style, what you do, and how you do it…read more>
The big picture tells a thousand words – right? But what do we do about mobile?
There’s a tech versus design debate going on in our studio. We’re email and web specialists in Applied NeuroMarketing. As such, we understand the power of pictures to tell the brand story….read more>
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