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How to think about Email capture forms like a customer

Whenever we are asked to design a web form for a client – for them to capture “subscribe” data – we are often presented with a long list of information that management wants included.  Nobody likes to fill in forms, and it’s always difficult for marketing people (who want the leads) to argue against long forms with the admin people (who want the data).  Paul Cheney from MecLabs Institute puts the lid on this debate once and for all.  Watch this excellent 3.44 minute overview of the two factors that will make or break your lead forms

Colleen Backstrom

Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital.  She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.

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