Sunsilk ‘Hair Talk’ – J. Walter Thompson Bangkok
NeuroMarketing at its best.
Sunsilk joins the long list of brands specialising in the art of neuro persuasion that, when done with emotional respect and insight, can drive home a strong message. It has become a viral sensation with 2.5 million views in its first 48 hours when it posted on the brand’s website; that’s pure organic traffic, no paid media. And when YouTube and Facebook kicked in, the numbers rocketed to 37 million views in Thailand alone.
“Hair talk” is a message of understanding and caring in the face of the stereotype of prejudice; introducing a new Sunsilk product through a real-life young Thai woman, a transgender beauty queen. A wonderful emotional connection to the brand: pure NeuroMarketing.
Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital. She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.
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