NeuroMarketing – Sunsilk neuro ad becomes a viral sensation

“NeuroMarketing at its best.”

Advertising Agency I have some questions, please contact me.
〱 Back to NeuroMarketing The Science

Sunsilk ‘Hair Talk’ – J. Walter Thompson Bangkok

NeuroMarketing at its best.

Sunsilk joins the long list of brands specialising in the art of neuro persuasion that, when done with emotional respect and insight, can drive home a strong message. It has become a viral sensation with 2.5 million views in its first 48 hours when it posted on the brand’s website; that’s pure organic traffic, no paid media. And when YouTube and Facebook kicked in, the numbers rocketed to 37 million views in Thailand alone.

“Hair talk” is a message of understanding and caring in the face of the stereotype of prejudice; introducing a new Sunsilk product through a real-life young Thai woman, a transgender beauty queen. A wonderful emotional connection to the brand: pure NeuroMarketing.

Colleen Backstrom

Director of Kaleidoscope NeuroMarketing for Email Marketing & Website Design

Email Marketing

Neuro Online Academy

Fast track your NeuroMarketing knowledge with these game-changer masterclasses and make this your best sales year ever. Course options here


“One small POSITIVE THOUGHT in the morning, can change the entire outcome of your day.”