Embarrassed by your website?

Here are 5 Points to consider before you redesign.

If you think your website isn’t that great, you’re probably right.

Before you take the next step, here are 5 things to consider before you redo.

1. Can your viewer find what he/she wants – at speed?

You have 0 – 3 seconds to make the viewer stop; and then a further 10 seconds for the viewer to “get” the relevant (buying decision) content – on each page. People want to “get on, get the info, and get off again”.

2. Less but better

A website exists for one reason only – to move you towards a sale; no more, no less. So, include only the content relevant to this. Ruthlessly discard the PR, the corporate ego.

3. Does the home page reflect “What’s in it for me?” for your visitor?

Throw out the wording that says we’ve – been – around – since – 1984, our – mission – is… Who cares? And if your product or service provides a solution to a pain-point, that’s your home page.

4. Whom are you trying to reach? Core target, lowest hanging fruit.

And then, design your website to wear the style to suit your target market… visuals, colours, type, design and language. NOT the style of your boardroom. It should feel like home for your viewers.

And Finally

5. Are you using the power of NeuroMarketing?

For the first time in the history of advertising, marketers now have access to research studies that, finally, take the guesswork out of creative campaigns. NeuroMarketing – the new science of persuasion from Harvard teaches us how the brain makes decisions – what are the neuro triggers that drive conversion, why do we say yes?

Kaleidoscope is an experienced full-service digital marketing company. We combine your strategy with ongoing research on NeuroMarketing and the use of eye-tracking science to create websites that are effective …. ie websites that work!

Take the good-website test – self-assess your existing website against world best practice and see where you stand.

Colleen Backstrom

Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital.  She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.