This is another one for the email marketer who wants to try-it-once-and-see-if-it works.
Don’t waste your money.
Like traditional marketing, you need a budget for an ongoing campaign, not for a once-off ad. eMarketing should be consistent and relevant, a process, not an event. Its success relates to the old sales truism… people buy from people they know.
People buy when they’re ready to buy, not when you’re ready to sell.
Like the billboard on the motorway, it’s a focused what’s-in-it-for-me message, often seen at speed. And like the billboard on the motorway, it should be there every week. It establishes an on-going relationship with your target group by creating a consistent, relevant awareness of your brand. It says, “when you are ready to buy… here we are”. And here’s my quote of the day…
THE SPEED OF TRUST: It’s the one thing that changes everything
Colleen Backstrom is Director of NeuroMarketing, Kaleidoscope, a global leader in applied NeuroMarketing for Digital. She specialises in creating B2B email and web campaigns and optimising Zoom/Teams selling by converting existing sales pitches to NeuroMarketing.
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