High-impact short courses 2024
Teach yourself Neuromarketing
VISUALLY
Neuro Masterclasses:
The Science Behind the "Buying" Brain
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NeuroMarketing is the study of choice and how our emotions drive those choices. So how does it differ from normal digital marketing and what are the true profits we can expect?
The Science Behind the Buying Brain Lesson 1 
Masterclass 1
The "Buying" Brain
5-step Success Formula
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R1759 / $93 / €87
Is this for you? You’re looking to fast-track your expertise and confidence in driving digital sales – upskilling, recognition, career growth – and global-best inspiration and motivation…
FREE cheatsheet included
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Masterclass 2
NeuroPricing
Workshop
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R1759 / $93 / €87
Is this for you? In this masterclass, we explore the extraordinary links our brains make when considering the price of your service or product. Including the left digit effect, precision pricing vs charm pricing, the mystical power of 9, the magical middle, and decoy pricing.
FREE cheatsheet included
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Masterclass 3
The Secret Formula
of Subject Lines
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R1759 / $93 / €87
Is this for you? One of the biggest issues in sending sales emails is getting viewers to open and read them. If you’re frustrated that your emails are being ignored, this masterclass dives deeply into the neuro triggers that drive viewer opens.
FREE cheatsheet included
Download help here
Masterclass 4
The Joy of
Neuro Colour
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R1759 / $93 / €87
Is this for you? If 90% of our product decisions are based on colour, why is our marketing so dull? Are we afraid of colour? We unpack the myths around colour and explore fresh new insights to dramatically increase the persuasive value of your sales messaging.
FREE cheatsheet included
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Specialised Masterclass
NeuroMarketing
for IT & Tech Services
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R5797 / $406 / €377
Is this for you? You have a great service and product, Tech, IT, SaaS. You know your sweet-spot clients, but can’t get to a meeting. Price resistance, objections, stalling, phone blocks, hidden agendas… you know the drill. But that’s over now. Tap into this proven Neuro formula for selling tech products and services.
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Specialised Masterclass
NeuroMarketing
C-suite Overview
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R5975 / $418 / €388
Is this for you? It’s your job to identify strategic trends to drive new sales and profits. This fast-track executive overview is your shortcut to digital NeuroMarketing; your window into this game-changing new science. Masterclass MBA content with strong lessons from Harvard.
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Specialised Masterclass
NeuroMarketing
Advanced Workshop
Book here
Live on Zoom (6 hours)
Is this for you? Applied NeuroMarketing is your career choice. You want an in-depth proficiency, a practical understanding of global research; a fresh new look into the neuro triggers that drive online conversions; how to monetise the theory behind the science to get to the “buy” button in the brain.
"In my 15 years with the WPO, this has been one of the best presentations I’ve heard by someone who’s simply brilliant in both knowledge and delivery. I’m thinking communications overhaul for at least two organizations I’m involved with. There will be a significant impact…” Anne Messenger, Chapter Chair, Woman Presidents Organization New York, USA
"There are no other courses available that meet the standard, content and speed of these masterclasses on NeuroMarketing.” Penny Louw, University of Cape Town